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News — branding

FŪL LUGGAGE ANNOUNCES BRAND REFRESH

backpack branding concept 1 accessories luggage rebrand

FŪL LUGGAGE ANNOUNCES BRAND REFRESH

NEW YORK, NY -- Concept One Accessories is pleased to announce that it has undertaken a brand refresh for the FŪL brand to roll out across its entire line of backpacks, duffle bags, and luggage. The new identity reflects an updated modern aesthetic in line with the brand’s commitment to providing stylish, yet functional solutions for its young and creative customers. “FŪL has always embodied style and durability,” said Concept One Accessories CEO Sam Hafif. “With a renewed focus on the brand this year, we wanted to breathe new life into the look and feel of the logo itself while...

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