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Our story

FŪL was founded in 2004 by two musicians in Memphis, Tennessee who were unable to find travel bags with the right features to handle all their gear on the road.
So they created their own.
 
Their innovative designs – with personal style, tech-savvy functionality, quality materials and superior construction – were in immediate demand by other musicians. One of them, Justin Timberlake, became a partner and investor, and FŪL reached out beyond the music scene.
 Today, FŪL continues to update and innovate, expanding its designs for all kinds of creators and travelers, from business to adventure to leisure. 
What FŪL s our passion has not changed: personal style, tech-savvy functionality, quality materials and superior construction.



What FŪL s you?