Our story

FŪL was founded in 2004 by two musicians in Memphis, Tennessee, who were unable to find travel bags with the right features to handle all their gear on the road. So, after a lot of research and experiments, they created their own unique concept. Their innovative designs infused with a unique artistic style, featuring the latest in technology, functionality, world class high quality materials and superior constructions, are in immediate demand by other musicians.

One of them, Justin Timberlake, became a partner and investor, and FŪL reached out beyond the music scene.
 Today, FŪL continues to update and innovate, expanding its designs for all kinds of creators and travelers, from business to adventure to leisure.

What FŪLs our passion has not changed: personal style, tech-savvy functionality, quality materials and superior construction.

What FŪL s you?